Integrating Behavior Change in Energy Efficiency Programs in Developing Countries

Energy efficiency is among the cheapest, cleanest, and most widely available of energy resources. Improved energy efficiency provides opportunities to sustainably expand energy services and support development and economic growth, contributing to higher living standards, as well as reducing greenhouse gas emissions. In developing countries, where demand for energy is growing rapidly, the potential for energy efficiency improvements is significant, particularly in the residential sector.

The purpose of this guide is to raise awareness of behavioral approaches to achieving development outcomes, demonstrate the role that behavioral sciences can play in promoting energy efficiency, and provide guidance on how to integrate behavior change approaches into projects.


Energy Sector Management Assistance Program (ESMAP). 2020. Integrating Behavior Change in Energy Efficiency Programs in Developing Countries: A Practitioner’s Guide. ESMAP Knowledge Series;No. 029/20. World Bank, Washington, DC. © World Bank.  License: CC BY 3.0 IGO.

Users also downloaded
The report’s purpose is to explain, for a wide range of audiences, the importance of resource assessment and mapping, key steps and good practices, methodological issues, and potential sources for…
December 30 2021
Assessing and Mapping Renewable Energy Resources
Geothermal energy is globally recognized as a clean and reliable source of heat and electric power supply. This report is a primer on advancing gender equality in the geothermal energy sector.
May 8 2019
Most public lighting is concentrated in cities, where it can constitute up to 65 percent of municipal electricity budgets. Compared to alternative forms of public lighting, LED luminaries consume…
August 17 2017
Digital transformation is affecting multiple industries, including energy. This brief outlines opportunities where big data analytics can address challenges faced by the energy sector.
July 13 2017